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Why Send Good Customers to Crappy Review Sites?
Isn’t that a huge waste? Think of how hard you worked to learn your craft, start your business, stay in business, get customers, and do a great job for them and earn those positive reviews. That’s why...
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Dummy Links: Part of a Smart Local SEO Strategy
What I like to call “dummy links” are links that you can get with a little commitment of resources, but without having to think too hard. You’ll need to earn some good links (from other, relevant...
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Yelp Shows Phone Numbers in Local Search Results
Either Yelp or Google – or some combination thereof – has decided your phone number should show up in the search results, rather than just on your Yelp listing. Here’s how a typical listing might have...
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5 Years of Local Search Blogging
My first blog post was 5 years ago today. 276 posts ago. Time sure flies. I’d already been in “local” for a couple years by that point. But my posts are the heart and lungs of this thing, so I...
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Review-Site Sitelinks Just Got More Local?
You might be doing well on reviews, but can you see your business when you search for the review site? More so than I’ve ever seen before, Google’s showing specific local businesses in the sitelinks...
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Google Makes Local Knowledge Graph King – for a Day?
When you search for a specific local business, you may no longer see the knowledge graph appear in the right-hand sidebar. Google appears to be testing its position on the SERPs. The knowledge panel...
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10 Ways Local SEOs Can Start Helping Their Clients Get Reviews
Most local SEOs don’t help clients on reviews, much or at all. They can’t outsource it, it doesn’t look like a lot of billable hours on paper, it takes tough love, and they’re not even sure what...
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5 Google Places Tests I’d Love to See
I discover a lot about Google Places by wrestling with it all day, every day. But I’m also constantly scratching my head at questions—things that I just started wondering about based on observations,...
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12-Week Action Plan for Google Places Visibility
Unless you’re Arnold, furious bursts of action alone probably won’t get you very far. You need a plan for the action. This is especially important if you’re trying to get your business visible in...
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State of the Most-Important Local Search Sites (Mid-2013)
A lot has changed in the last few months in the world of local search. All of it affects your efforts to get visible to local customers. I’m not even talking about Google+ Local. Like Oprah’s weight,...
View ArticleLocal Citation-Building Workflow (in a Nutshell)
A smart dude once said that “If you can’t explain it simply, you don’t understand it well enough.” I have as many questions as anyone else about local citations, but I can explain in pretty simple...
View ArticleClik here to view.
5 Google Places Tests I’d Love to See
I discover a lot about Google Places by wrestling with it all day, every day. But I’m also constantly scratching my head at questions—things that I just started wondering about based on observations,...
View ArticleClik here to view.
12-Week Action Plan for Google Places Visibility
Unless you’re Arnold, furious bursts of action alone probably won’t get you very far. You need a plan for the action. This is especially important if you’re trying to get your business visible in...
View ArticleClik here to view.
State of the Most-Important Local Search Sites (Mid-2013)
A lot has changed in the last few months in the world of local search. All of it affects your efforts to get visible to local customers. I’m not even talking about Google+ Local. Like Oprah’s weight,...
View ArticleLocal Citation-Building Workflow (in a Nutshell)
A smart dude once said that “If you can’t explain it simply, you don’t understand it well enough.” I have as many questions as anyone else about local citations, but I can explain in pretty simple...
View Article